The stoplight test
A driver behind your van at a light has about 8 seconds. They need to answer three questions: what do you do, what are you called, how do I call you. If the van says more than that — six services, two slogans, a mural — it usually says nothing. Big trade name, one-line service ("DRAIN & SEWER EXPERTS"), huge phone number.
What's legally required
Trades in many states must show a contractor license number on work vehicles. And if your van tops 10,001 lbs GVWR or crosses state lines for business, DOT marking rules can apply — two minutes on the free compliance check settles it.
Layout that works on a van
Name high on the body sides where sightlines are clean; phone number big on the back doors (that's what traffic stares at); repeat the essentials on both sides. QR codes earn their spot on the rear at eye level — a review or booking QR converts parked-van curiosity into calls.
Cut vinyl vs a wrap
A full wrap runs $2,500-5,000. Cut-vinyl lettering delivers the stoplight test for a tenth of that, goes on in an afternoon, and updates cheaply when your number or name changes. Start with lettering; wrap later if the brand earns it. See door & van lettering.
General information, not legal advice. Rules change — confirm current federal and state requirements with the FMCSA and your state agency before you operate. Our state summaries were verified against primary sources July 2026.
Lettering more than one vehicle?
Fleet pricing, matched layouts across every unit, and one proof for the whole batch.
See fleet & volume pricing →